Website reputation intelligence helps protect internet users from known malware sources and malicious or inappropriate content on the internet, typically via a web or URL filtering solutions. And malicious websites may shift rapidly between malicious and benign behaviors to avoid detection. Legitimate sites get compromised or temporarily hijacked regularly. Internet users can be exposed to a wealth of threats, including phishing, keyloggers, spyware, drive-by malware and the many other types of malicious code, and these risks are only growing in number with every new website that appears. Many websites lack enough security, while others are actually designed to take advantage of unsuspecting visitors. On top of that, dynamically generated web content, mashups, rapid deployments, website structure, and links change very quickly, creating major security gaps and ample opportunities for cybercriminals and malicious actors to cause damage. New websites and online threats have something in common: they both emerge at astonishing rates and often simultaneously. But with an accurate web reputation source fueling your URL filter, firewall solution, or other network appliance, businesses can rest assured that they’re well on their way to a resilient, proactive cybersecurity posture. The algorithms used to analyze the relationships between internet objects and determine web reputations must be continually trained by experienced human analysts, and the data they use must be continually refreshed. The most important thing about any web reputation service is accuracy, which is usually determined by the breadth, depth, and variety of the data being used. To improve their reputations after being hijacked, benign objects will need to remain clean and unaffiliated with dangerous internet objects for several months or more. By association, the other sites linked to that domain may also see these consequences in their own reputations. In the case that a harmless domain gets hijacked to host a malicious website, then the domain’s reputation score will suffer.
And, just like with people, if an internet object is associated with a bad crowd that’s known for stealing information and spreading malware, then the object itself is probably bad too. From websites to files to apps and beyond, there’s a history for each internet object, how it has behaved over time, and what relationships it has with other objects. Just like people, everything on the internet has a reputation.
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